The Number Studio, a Christchurch accounting firm, came to us to rewrite their website. The site was informative, but it described what they did rather than why a client should choose them. The goal was simple: turn the website into a tool that generates leads and enquiries.
The challenge
Accounting is a crowded market, and most firms' websites read the same way: a list of services. The Number Studio's site was no different. It explained what they offered but did little to bring their real value forward: fair pricing with no minimum charges per entity, responsive service, and genuinely useful advice. Nothing set them apart, and nothing prompted a visitor to get in touch.
How we helped
We started with a discovery session to pin down their unique selling proposition, the real reason a business owner should choose The Number Studio over any other accountant. From there we rewrote the five core pages, Home, Accounting, Bookkeeping, Payroll, and About Us, reordering each one so the value and the reasons to choose them came first, with the service detail following. We also added a dedicated tax problem help page to capture a specific, high-intent audience: people who only call an accountant when something has gone wrong.
The outcome
The rewritten site led with value instead of jargon, and the difference showed in the inbox. Website enquiries more than doubled in the three months after launch, and the new tax help page quickly became one of the firm's most reliable sources of qualified leads.
"Paul took the time to understand what actually makes us different, then put it front and centre. Our website finally sounds like us, and it's bringing in exactly the kind of enquiries we want. We've had more people get in touch in the last few months than in the whole of last year. Worth every cent."