Atlas Digital asked us to run a Scored Document Review on one of their sales proposals. They wanted an objective read on how well it was written, and where it could be sharpened.
The challenge
A proposal is a sales tool. It has to land clearly whether someone is being walked through it or reading it on their own. Atlas Digital wanted to know how well their proposal communicated its value, and to find the small improvements that would give it more weight on the page.
How we helped
We ran a Scored Document Review, our quick, structured assessment that scores a document against plain language and communication best practice. Rather than rewriting the document, the review pinpoints exactly where it can be strengthened: structure, clarity, consistency, and how well the visuals support the message. We talked the team through the findings so they could action them with confidence.
The outcome
Atlas Digital came away with a clear, prioritised picture of what was already working and what to tighten, all in a short, easy-to-action summary. The same review also gives a measurable baseline, so the impact of any changes can be tracked over time.
"Only good things to say about the Clarity team. We reached out to them to review a recent proposal. The review was quick, in-depth, and highlighted areas we did well and where we needed to improve. Everything was scored so it made it easy to understand. We've done this sort of thing before with other writing companies and it was always pretty lacklustre and inconsistent feedback. 100% recommend the Clarity team."